Client: Long John Silver’s
Builds Traffic & Avg. Check
Type of service: Menu Development
& Vendor Tie-In
The Situation:
Long John Silver’s, Yum! Brand’s world-wide
seafood chain, was looking for help in developing promotions
and menu items to build various areas
of their business.
The Inspiration:
POP kits and
advertising included:
Coca-Cola Bear Holiday Promotion -Generates traffic and
builds check average by linking a premium to a specific
meal combo.
Coca-Cola Bear In-Store Sweepstakes - Creates holiday
atmosphere through instant-win “presents”,
rewarding current customers.
Coca-Cola “Holiday Crunch” On-Cup Game - Geared
to increase visit frequency by making Long John’s
top of mind as the escape from the holiday shopping crunch.
Mega Seafood - Menu item feeding 6 to 8 people, featuring
a Coca-Cola product which builds family dinner traffic,
thus increasing the average check, by promoting value
without discounting.
The Results:
The collection of program options presented gave Long John Silver's multiple opportunities to pull from each holiday season.
Long John Silver's was able to stretch their marketing dollars through a key vendor relationship.
